We are a partner of the CORA project (see https://coraproject.eu/), where we in our pilot KørMed (in English something like ‘ComeAlong’) is working on how to make transportation in the countryside smoother in an environmentally friendly way. The aim of KørMed is to make ride-sharing easier, greener and more attractive to the inhabitants of the municipality.
KørMed is aiming at the short local trips: transportation over short distances in rural areas outside the major cities of the Middelfart Municipality. KørMed is therefore a search for an environmentally friendly “local” transport solution, e.g. to and from work, to pick up and bring children to sports or to go to and from an educational institution for young adults. The first step in the pilot was about the technological solutions for ride-sharing – such as for example the application GoMore. Now we are working on designing concepts that influences people’s behaviour by making it easy and attractive to drive together or share rides.
The project has been tested during the autumn 2019 in three “modules”: a workplace, a sports club and a school. During the test period, the target groups were able to sign up to offer or use transportation in different ways using digital services.
The most important lessons learned so far in the KørMed pilot are:
- The technology and ridesharing apps are either already available or are being developed
- It is the change of behaviour that might crack the code for more ridesharing
- The inhabitants show a great interest to “do something for the environment and each other” through ridesharing
- The potential users need help & nudges in the progress – otherwise the ridesharing will “not happen
KørMed is part of the international project CORA, co-financed by the European Union, European Regional Development Fund and the North Sea Region programme. Read more about CORA on http://coraproject.eu/